SMS still the leading utility amongst US mobile users

Most visitors to India from US are always amazed the SMS usage in India. I was always under the impression US doesn’t use SMS to a great extent. Wrong! Today’s comscore report shows SMS is the leading utility on a US mobile,

Mobile Content Usage
3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Apr-10 Jul-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 64.6% 66.0% 1.4
Used browser 31.1% 33.6% 2.5
Used downloaded apps 29.8% 31.4% 1.6
Played games 22.4% 22.3% -0.1
Accessed social networking site or blog 19.9% 21.8% 1.9
Listened to music on mobile phone 13.8% 14.5% 0.7

The comscore report also talks about the market share of handsets and smartphones in the US. Nokia is the leading brand in India but not in the US. But Nokia must be happy with the share they have in India as the market size is very huge. Nokia sells about 60 million handsets a year in India.

Also see “Relatively few people use cellphone apps

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