Mobile

US Mobile Ad Spending Up By 80% in 2010

According to the latest report from eMarketer Mobile Ad spend in the US has gone up by 80% in 2010.

In 2010 the mobile ad spend will reach $743m
Projection for 2011 is $1.1b, 2014 is $2.5b
Video, display and search ad spending on mobile will all more than double in 2010
SMS is still the largest format, with spending of $327 million in 2010
eMarketer forecast that US mobile ad spending would reach just $593

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

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Rajandran R says:

November 13, 2010 at 1:36 am

Projection for 2011 is $1.1b, 2014 is $2.5b

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I really hate the extrapolation concept... the worst assumption used in the financial concept that the trend will continue anyways.