Mobile

US Mobile Ad Spending Up By 80% in 2010

According to the latest report from eMarketer Mobile Ad spend in the US has gone up by 80% in 2010.

In 2010 the mobile ad spend will reach $743m
Projection for 2011 is $1.1b, 2014 is $2.5b
Video, display and search ad spending on mobile will all more than double in 2010
SMS is still the largest format, with spending of $327 million in 2010
eMarketer forecast that US mobile ad spending would reach just $593

By 2018 more than 50% of digital ad spend in India will go to mobile

April 15, 2015

In "Mobile"

Forecast 2010: Digital ad spend in India

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer Paid search will surpass display ad spends in the year 2010 in India By the end of 2010, the total digital ad spends --including display, search, mobile and social marketing -- in India…

October 5, 2010

In "Online Advertising"

Mobile devices are ubiquitous but ad market isn’t growing

Mobile internet usage has been growing all around the world and India is no exception. PC sales is on a decline this year (2012) for the first time since 2001. We have seen phenomenal growth ourselves in Oneindia's mobile properties. But the monetization on mobile has always been a challenge,…

October 9, 2012

In "Mobile"

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

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View Comments

Rajandran R says:

November 13, 2010 at 1:36 am

Projection for 2011 is $1.1b, 2014 is $2.5b

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I really hate the extrapolation concept... the worst assumption used in the financial concept that the trend will continue anyways.