An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million but who will be contributing to this spend – ecommerce players in India.
Few highlights from the article ($1 = INR 62),
Ecommerce players incurred a loss of Rs 1,000 crore ($161 million) in 2014.
Ecomm Player | Spend in INR Crore | Spend in USD million |
---|---|---|
Flipkart | 170 | 27.4 |
Snapdeal | 180 | 29 |
Amazon India | 150 | 24.2 |
Olx.in | 140 | 22.6 |
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