Social Media

Facebook displaces Orkut in India, global brands rule: ComScore

The latest report from comScore “Facebook Captures Top Spot among Social Networking Sites in India” clearly shows when it comes to social networking global brands rule.

India, Brazil, Germany, Russian Federation, South Korea lead in growth of Social Networking usage.

Growth of Top 10 Social Networking Markets Worldwide July 2010 vs. July 2009 Total Worldwide – Age 15+, Home & Work Locations* Source: comScore Media Metrix
	Social Networking Unique Visitors (000)
	Jul-2009	Jul-2010	% Change
Worldwide	770,092	945,040	23%
United States	131,088	174,429	33%
China	N/A	97,151	N/A
Germany	25,743	37,938	47%
Russian Federation	20,245	35,306	74%
Brazil	23,966	35,221	47%
United Kingdom	30,587	35,153	15%
India	23,255	33,158	43%
France	25,121	32,744	30%
Japan	23,691	31,957	35%
South Korea	15,910	24,962	57%

Orkut has been #1 social networking site in India for many years, Google has been proud of it. Facebook has been ruling all over the world, finally they rule the social networking space in India. Finally it is about product. Orkut has released the updated version, looked stagnant for a while though. Google is sure to counter this with their new social networking service, internally called Google Me.

Google launched Orkut in 2004 but has been more popular in Brazil & India more than US. Globally the user base of Orkut is at 55 million, while Facebook has 571 million users (as of July 2010)

Top Social Networking Sites in India July 2010 vs. July 2009 Total India – Age 15+, Home & Work Locations* Source: comScore Media Metrix
India	Total Unique Visitors (000)
India	Jul-2009	Jul-2010	% Change
Total Internet : Total Audience	35,028	39,562	13
Social Networking	23,255	33,158	43
Facebook.com	7,472	20,873	179
Orkut	17,069	19,871	16
Bharatstudent.com	4,292	4,432	3
Yahoo! Pulse	N/A	3,507	N/A
Twitter.com	984	3,341	239
LinkedIn.com	N/A	3,267	N/A
Zedge.net	1,767	3,206	81
Ibibo.com	1,562	2,960	89
Yahoo! Buzz	542	1,807	233
Shtyle.fm	407	1,550	281

You see a fair amount of activity in Indian language on Facebook these days. I have seen members updating their Walls purely in Hindi. These are early days for language on social networking but Facebook has been quick in supporting Indian languages.

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BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.