BG Mahesh | Mahesh |

Women spend more time than men on Facebook in India

I came across an interesting article today “Why Women Rule The Internet” (reading a bit late though). Recently I had written about non-US traffic was giving the valuations for Facebook & Twitter. For a long time I believe internet companies have recognized the power of the women user base on the net. The article highlights,

While we may not have the exact statistics of this detail for India, I was able to dig out the demography of Facebook, Twitter & Orkut in India.

According to comscore Feb 2011, they have tracked 42 million internet users in India, of which 27.5m are male, 14.9m are female (all above 15 years of age)

Users (m) Total Male Female
Facebook 30.0 27.5 11.2
LinkedIn 4.4 2.8 1.6
Orkut 10.1 6.5 3.5
Twitter 2.9 2.0 0.9


Daily Visitors (m) Total Male Female
Facebook 8.50 5.20 3.30
LinkedIn 0.35 0.23 0.12
Orkut 1.20 0.80 0.40
Twitter 0.21 0.15 0.06

While the first table shows 2.9 million users are using Twitter from India, they don’t seem to be very loyal when it comes to usage. Women on Twitter in India seems to be dismissively low. Recently Twitter celebrated its 5th anniversary. (my quote in DNA)

Average minutes spent per day Male Female
Facebook 20.7 23.2
LinkedIn 7.7 7.0
Orkut 1.5 1.4
Twitter 3.8 4.7

Women users from India are not that behind on the usage of LinkedIn. That could be because most of the users in India on LinkedIn are from the IT/software field and that has a reasonable ratio of women work force.

Average Minutes per Visit Male Female
Facebook 9.4 11.0
LinkedIn 6.1 5.7
Orkut 1.2 1.1
Twitter 3.0 3.7

The above two tables show women spend more time than men on social networking sites (except Orkut). I can surely see that behavior at my own house.