I came across an interesting article today “Why Women Rule The Internet” (reading a bit late though). Recently I had written about non-US traffic was giving the valuations for Facebook & Twitter. For a long time, I believe internet companies have recognized the power of the women user base on the net. The article highlights,
While we may not have the exact statistics of this detail for India, I was able to dig out the demography of Facebook, Twitter & Orkut in India.
According to ComScore Feb 2011, they have tracked 42 million internet users in India, of which 27.5m are male, 14.9m are female (all above 15 years of age)
Users (m) | Total | Male | Female |
30.0 | 27.5 | 11.2 | |
4.4 | 2.8 | 1.6 | |
Orkut | 10.1 | 6.5 | 3.5 |
2.9 | 2.0 | 0.9 |
Daily Visitors (m) | Total | Male | Female |
8.50 | 5.20 | 3.30 | |
0.35 | 0.23 | 0.12 | |
Orkut | 1.20 | 0.80 | 0.40 |
0.21 | 0.15 | 0.06 |
While the first table shows 2.9 million users are using Twitter from India, they don’t seem to be very loyal when it comes to usage. Women on Twitter in India seems to be dismissively low. Recently Twitter celebrated its 5th anniversary. (my quote in DNA)
Average minutes spent per day | Male | Female |
20.7 | 23.2 | |
7.7 | 7.0 | |
Orkut | 1.5 | 1.4 |
3.8 | 4.7 |
Women users from India are not that behind the usage of LinkedIn. That could be because most of the users in India on LinkedIn are from the IT/software field and that has a reasonable ratio of women workforce.
Average Minutes per Visit | Male | Female |
9.4 | 11.0 | |
6.1 | 5.7 | |
Orkut | 1.2 | 1.1 |
3.0 | 3.7 |
The above two tables show women spend more time than men on social networking sites (except Orkut). I can surely see that behaviour at my own house.
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