The latest report from comScore “Facebook Captures Top Spot among Social Networking Sites in India” clearly shows when it comes to social networking global brands rule.
India, Brazil, Germany, Russian Federation, South Korea lead in growth of Social Networking usage.
| Growth of Top 10 Social Networking Markets Worldwide July 2010 vs. July 2009 Total Worldwide – Age 15+, Home & Work Locations* Source: comScore Media Metrix |
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| Social Networking Unique Visitors (000) | |||
| Jul-2009 | Jul-2010 | % Change | |
| Worldwide | 770,092 | 945,040 | 23% |
| United States | 131,088 | 174,429 | 33% |
| China | N/A | 97,151 | N/A |
| Germany | 25,743 | 37,938 | 47% |
| Russian Federation | 20,245 | 35,306 | 74% |
| Brazil | 23,966 | 35,221 | 47% |
| United Kingdom | 30,587 | 35,153 | 15% |
| India | 23,255 | 33,158 | 43% |
| France | 25,121 | 32,744 | 30% |
| Japan | 23,691 | 31,957 | 35% |
| South Korea | 15,910 | 24,962 | 57% |
Orkut has been #1 social networking site in India for many years, Google has been proud of it. Facebook has been ruling all over the world, finally they rule the social networking space in India. Finally it is about product. Orkut has released the updated version, looked stagnant for a while though. Google is sure to counter this with their new social networking service, internally called Google Me.
Google launched Orkut in 2004 but has been more popular in Brazil & India more than US. Globally the user base of Orkut is at 55 million, while Facebook has 571 million users (as of July 2010)
| Top Social Networking Sites in India July 2010 vs. July 2009 Total India – Age 15+, Home & Work Locations* Source: comScore Media Metrix |
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| India | Total Unique Visitors (000) | ||
| Jul-2009 | Jul-2010 | % Change | |
| Total Internet : Total Audience | 35,028 | 39,562 | 13 |
| Social Networking | 23,255 | 33,158 | 43 |
| Facebook.com | 7,472 | 20,873 | 179 |
| Orkut | 17,069 | 19,871 | 16 |
| Bharatstudent.com | 4,292 | 4,432 | 3 |
| Yahoo! Pulse | N/A | 3,507 | N/A |
| Twitter.com | 984 | 3,341 | 239 |
| LinkedIn.com | N/A | 3,267 | N/A |
| Zedge.net | 1,767 | 3,206 | 81 |
| Ibibo.com | 1,562 | 2,960 | 89 |
| Yahoo! Buzz | 542 | 1,807 | 233 |
| Shtyle.fm | 407 | 1,550 | 281 |
You see a fair amount of activity in Indian language on Facebook these days. I have seen members updating their Walls purely in Hindi. These are early days for language on social networking but Facebook has been quick in supporting Indian languages.
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