Social Media

Non-US users helping valuations of Facebook, Twitter soar

Nearly every other day, you read something about Facebook and Twitter. For a change, non-US users are contributing big time to these two internet giants. Recently, Facebook opened its office in Hyderabad. Will Twitter follow?

With the increase in internet penetration worldwide, I guess these sites are able to attract a lot more users than from the US. The following table is a tabular version of the graph I came across today.

	Facebook	Twitter
Total Users	500 m	106 m
People are aware	88%	87%
Login Everyday	41%	27%
Update their status every day	12%	52%
Access via mobile device	30%	37%
Follow a brand	40%	25%
Update their status every dayy	51%	67%
Users Located outside the US	70%	60%
Valuation	$41.2 b	$3.7 b

	Facebook	Twitter
Total Users	500 m	106 m
People are aware	88%	87%
Login Everyday	41%	27%
Login via mobile device	30%	37%
Follow a brand	40%	25%
Brand followers will purchase that specific brand	51%	67%
Update their status everyday	12%	52%
Users Located outside the US	70%	60%
Valuation	$41.2 b	$3.7 b

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.