According to eMarketer in 2014, India had 123 million smartphone users. This will grow to 200 million by 2016. India has been struggling to grow its internet penetration for years, it has been just around 10%. The growth of smartphone user base will bring in the much needed boost to the internet eco system.
China is far ahead of India (seen in the infographic below). The government has to work towards increasing this growth faster in India. The Indian language publisher community strongly believes they can be a catalyst in the growth of internet “usage”.
We do need help from the government of India in growing the internet infrastructure. There is a lot for India to learn from South Korea where the last mile connectivity is owned by the government. Something India should replicate.
According to IDC “Always Connected” report,
Most telcos are unhappy with the low data usage of their customers. ARPU in India has to grow. Most telcos are unhappy with the low data usage of their customers.
According to the Mobile Internet in India 2014 report by IAMAI and IMRB (conducted across 35 cities with more than 1 million population),
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