BG Mahesh | Mahesh |

A demography of consumers in India

Ever wondered why retail companies abroad are very interested in entering India? As of now they cannot enter India as there are some clauses for Foreign Direct Investment in the Indian retail sector (which was recently put on “hold“). Today’s Economic Times had carried an insight about Indian consumers, quoting few points from that article.

Needless to say the above numbers are very mouth watering to all retail chains trying to enter India. Ignore their sound bytes which say “We are eager to enter India. We love India”. They are looking at $$ to be made in India, nothing wrong. It is business.

As of now the argument is that the international chains will hurt small shop keepers. Today’s column “Online shopping is the real threat to small shopkeepers” is an interesting read. So where does the Indian online space stand today? From various articles recently published,

Offline numbers are far bigger than online but the journey of ecommerce revenues being bigger has just started.