Outlook carried an article about the rising living costs that is hurting the large middle class in India. According to Wiki, The middle class is a class of people in the middle of a societal hierarchy. The middle class is the broad group of people in contemporary society who fall socio-economically between the working class and […]
indian consumers
A demography of consumers in India
Ever wondered why retail companies abroad are very interested in entering India? As of now they cannot enter India as there are some clauses for Foreign Direct Investment in the Indian retail sector (which was recently put on “hold“). Today’s Economic Times had carried an insight about Indian consumers, quoting few points from that article. […]