For those who are advertising online, you will agree with Prasanth Mohanachandran's guidelines on online advertising. As he says one has to study the response in detail before inferring if a campaign has succeeded or failed. Never base decisions on a tiny sampling of data. If you get 10 visitors from a campaign and none contacted you, then the … [Read more] about Everybody with a mouse is not a target….
Small ‘n’ useful suggestion for travel portals in India
When did you ever send feedback/suggestions to a portal? The only portal that responds to my queries/suggestions is Google. It is very commendable on their part to respond to feedback emails. Google says, "We will get back to you in one business day" (kudos). On Yahoo, after taking pains to give detailed feedback, I get to see, "Due to the volume … [Read more] about Small ‘n’ useful suggestion for travel portals in India
Measuring of ad campaign success is more stringent for portals
Banks, consumable brands etc spend big monies on print medium but never put any conditions on them - such and such percentage of your readers "have" to buy our product in response to our ad and only then we (advertiser) will pay you (print). The advertiser cannot put such a condition as they cannot track the response of the reader. But there is … [Read more] about Measuring of ad campaign success is more stringent for portals
Title Infalation hurts the individual and the industry
IT industry is hot in India (this is stale news! You don't need me to say this). I do get to interact with many new recruits. They don't just negotiate with the salary these days but also the title/designation. Folks want fancy and "heavy" titles. I always tell them finally what counts is what you deliver and not the title. Infact if you have a … [Read more] about Title Infalation hurts the individual and the industry
Mobile is big in India but …
Read VSS Mani, Justdial.com CEO's interview about taking local search online. The part which caught my eyes was, "It took him three months to get an SMS code in India. He got one in 30 minutes in the US, on the Internet. " This is nothing but a demotivating scenario in India. Why is that we make life difficult for people/businesses in India to … [Read more] about Mobile is big in India but …