Banks, consumable brands etc spend big monies on print medium but never put any conditions on them - such and such percentage of your readers "have" to buy our product in response to our ad and only then we (advertiser) will pay you (print). … [Read more] about Measuring of ad campaign success is more stringent for portals
IT industry is hot in India (this is stale news! You don't need me to say this). I do get to interact with many new recruits. They don't just negotiate with the salary these days but also the title/designation. Folks want fancy and "heavy" titles. I always tell them finally what counts is what you deliver and not the title. Infact if you have a … [Read more] about Title Infalation hurts the individual and the industry
Read VSS Mani, Justdial.com CEO's interview about taking local search online. The part which caught my eyes was, … [Read more] about Mobile is big in India but …
In October 2006 Dr. Vidyasagar asked me to read his article "Why are India's Achievements So Little Known?". Unfortunately I read it only today. A very well written article (as usual) from Dr. Vidyasagar. If you love India you got to read it.. This brings me to the point of the article. I believe the correct question to ask is not why it is so … [Read more] about Why is it cool to bash India?
I frequently get emails from Yahoo to activate an email account, Click the link below to verify your email address and activate your account. Email verification helps protect your identity and allows you to participate safely on all of Yahoo!'s properties. … [Read more] about Yahoo’s email activation process is flawed (for a loooong time)