For those who are advertising online, you will agree with Prasanth Mohanachandran’s guidelines on online advertising. As he says one has to study the response in detail before inferring if a campaign has succeeded or failed.
Never base decisions on a tiny sampling of data. If you get 10 visitors from a campaign and none contacted you, then the medium is not bad, the campaign is. If most internet marketers have it all wrong, a few do get it right. The success stories — IBM, MPTDC and Unilever, to name a few — all have one thing in common. They market what they deliver. If you select your visitors, you’ll sell more for less, and have a far happier client base. More..