Internet in India
Most reports talk about internet advertising size, the number of internet users in India. But what most internet ventures want is to see is the digital consumer spending, preferably often. Boston Consulting Group & Google's Feb 2018 report throws some light on this topic. Number of internet users (Dec 2017): 430 Mn, growth of 2x in 4 … [Read more] about Digital India: Internet users doubles but digital transactions lags
Pitch Madison Advertising Report is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. The report talks about the ad spend in the previous and upcoming year for all mediums: Print, TV, OOH, Digital, Radio, and Cinema. Under each … [Read more] about Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report
There has been a lot of talk about fake news on the internet. Facebook and Google have been under pressure to suppress fake news. Not an easy task. But now these internet giafnts have a bigger problem - being held accountable to advertisers. Advertisers want to see toxic free content. Advertisers don't want their branding besides toxic content. … [Read more] about Advertisers demand toxic free content on Facebook and Google
Electronic Tolls are common in Western countries. A 2016 study by IIM, Kolkata said the country suffers losses of nearly Rs 40,000 crore per year due to delays in transportation. The study also said the delays led to consumption of fuel worth Rs 90,000 crore. India got its electronic toll tag, FASTag, in 2014. The real push from the govt of … [Read more] about FASTag – Electronic Toll Collection is convenient but needs improvements
It is that time of the year in the US - high school graduates enter undergraduate programs every Fall. While most of us think it is a rosy picture, it is not. For curriculum & study workload, I think US undergraduate programs from good colleges are one of the toughest in the world. It is far from what you see in Hollywood … [Read more] about US undergraduate education – not as rosy as it appears