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Digital Ad Spend to account for 20% of total ad spend in India 2018

May 10, 2018 by BG Mahesh Leave a Comment

Taj Mahal

According to IAMAI's report titled, "Digital Advertising in India 2017" consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017. Mobile (SMS and in-app ads) showed a healthy growth in 2017 (Rs … [Read more] about Digital Ad Spend to account for 20% of total ad spend in India 2018

Challenges for the incoming Karnataka State Government in 2018

May 3, 2018 by BG Mahesh Leave a Comment

Bellandur Lake froth. Image courtesy Earth5r

Karnataka assembly election 2018 campaign is in full swing. Media and election pundits say this assembly election is a 'litmus test for PM Narendra Modi'. From what I recall, every assembly & by-election since May 2014 has been seen as a litmus test for the Prime Minister. We can safely ignore the Manifesto of all parties. Nobody ever visits … [Read more] about Challenges for the incoming Karnataka State Government in 2018

India has a huge phubbing problem

April 12, 2018 by BG Mahesh Leave a Comment

Phone Snubbing, Phubbing, is getting worse in India

We in India just cannot stay away from our mobile phone. Observe what happens around while walking or driving, you often see people are using their mobile phones, even while being at the wheel! I have seen in my own circle the usage has drastically increased. It is difficult to carry out a conversation without the smartphone interrupting. I was … [Read more] about India has a huge phubbing problem

Traffic management during Political Rallies needs to be planned better

April 9, 2018 by BG Mahesh Leave a Comment

Bengaluru Traffic

Karnataka is going to polls in May 2018. It is election time. The political campaign & the weather are heating up! Most political rallies in Bengaluru are held in Palace Grounds. Political rallies are very important for local leaders as it demonstrates their strength to the High Command (Delhi) of their capability to "gather" huge … [Read more] about Traffic management during Political Rallies needs to be planned better

The pain of going through re-exams in India

March 29, 2018 by BG Mahesh Leave a Comment

For those who go thru re-exams, this is just not funny

Yesterday my colleague was looking stressed. I asked him, "What happened?" and he said, "My son told me there will be a re-exam for the Economics paper". I had heard of the Economics paper for CBSE XIIth being held again. But later saw that the CBSE Xth Math paper would be held again. A total of 2.2 million students of Xth & XIIth will … [Read more] about The pain of going through re-exams in India

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