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Social Media has fueled the reach of Fake News

May 21, 2018 by BG Mahesh Leave a Comment

Fake News

In continuation of my earlier post "False Narrative is more dangerous than Fake News", let us look into a topic which has been discussed at great length by many - fake news. As mentioned in the earlier article, fake news has been there for decades or even centuries. Earlier fake news was published in newspapers, now it has gone … [Read more] about Social Media has fueled the reach of Fake News

False Narrative is more dangerous than Fake News

May 20, 2018 by BG Mahesh Leave a Comment

Fake News. Image from Hawaii.edu

Fake News has been a challenge across the world. It has become so big that Fake News was Collins Dictionary's word for 2017. Most readers are unable to differentiate between real and fake news. Fake news has been there for a long time. Experts in India are projecting as though Fake News is a new phenomenon. Fake News has been there for … [Read more] about False Narrative is more dangerous than Fake News

Digital Ad Spend to account for 20% of total ad spend in India 2018

May 10, 2018 by BG Mahesh Leave a Comment

Taj Mahal

According to IAMAI's report titled, "Digital Advertising in India 2017" consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017. Mobile (SMS and in-app ads) showed a healthy growth in 2017 (Rs … [Read more] about Digital Ad Spend to account for 20% of total ad spend in India 2018

Challenges for the incoming Karnataka State Government in 2018

May 3, 2018 by BG Mahesh Leave a Comment

Bellandur Lake froth. Image courtesy Earth5r

Karnataka assembly election 2018 campaign is in full swing. Media and election pundits say this assembly election is a 'litmus test for PM Narendra Modi'. From what I recall, every assembly & by-election since May 2014 has been seen as a litmus test for the Prime Minister. We can safely ignore the Manifesto of all parties. Nobody ever visits … [Read more] about Challenges for the incoming Karnataka State Government in 2018

India has a huge phubbing problem

April 12, 2018 by BG Mahesh Leave a Comment

Phone Snubbing, Phubbing, is getting worse in India

We in India just cannot stay away from our mobile phone. Observe what happens around while walking or driving, you often see people are using their mobile phones, even while being at the wheel! I have seen in my own circle the usage has drastically increased. It is difficult to carry out a conversation without the smartphone interrupting. I was … [Read more] about India has a huge phubbing problem

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