
According to IAMAI's report titled, "Digital Advertising in India 2017" consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017. Mobile (SMS and in-app ads) showed a healthy growth in 2017 (Rs … [Read more] about Digital Ad Spend to account for 20% of total ad spend in India 2018