Internet in India
The new magic number in the Indian internet world is "500 million" - the number of internet users we expect in India by 2018. In early 2015, we were at 300 million. India took 10 years to reach the first 200 million mark, In the next 3 years, India expects a 40% growth to hit the 500 million mark. Earlier too, India has seen a growth of over … [Read more] about By 2018 more than 50% of digital ad spend in India will go to mobile
With the daily life of working couples getting very hectic we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 Billion. The QSRs are growing at 20% per annum in India. Some interesting stats related from today's Economic Times (February 15, 2015), … [Read more] about India’s food market size – $14 billion
According to a report by advertising giant GroupM, Ad spend in India will touch Rs 49,000 crore / $8.1 billion (12.6% growth over 2014). India will see a 37% increase in digital ad revenue in 2015. Digital media has been growing at an average rate of 35% over the last 2 years (2013, 2014). India has 279 million users in the digital space. Few … [Read more] about India to witness 37% increase in digital ad revenue in 2015
According to the recent report by Internet & Mobile Association of India (IAMAI) & Boston Consulting Group (BCG), India’s Internet economy will grow to almost Rs.10 trillion by 2018. Internet economy includes e-commerce services and products, advertising, online content, devices, connectivity, as well as private infrastructure and … [Read more] about 580 million Indians will be online by 2018
According to eMarketer in 2014, India had 123 million smartphone users. This will grow to 200 million by 2016. India has been struggling to grow its internet penetration for years, it has been just around 10%. The growth of smartphone user base will bring in the much needed boost to the internet eco system. China is far ahead of India (seen in … [Read more] about 200 million smartphone users in India by 2016