Internet in India
Few basic stats of the internet space in India, 320 million internet user base (~25% internet penetration)Demography: 16- 25 years (37%), 26-35 years (38%), 36-45 (16%), Others (9%, which includes me!)Urban internet base 62%, rural internet base 38%Total mobile internet is over 250 million - 121 million 3G mobile users, 2G still bigger than 3G … [Read more] about PM Narendra Modi in Silicon Valley stresses the importance of Indian language content
By 2017 the internet will be the biggest advertising medium in 12 key markets, according to the report "Advertising Expenditure Forecasts - June 2015" from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of global ad spend by 2017. The good news is that internet ad spend would overtake traditional TV … [Read more] about Mobile’s global share of ad spend is expected to more than double by 2017
In 2010, Mukesh Ambani’s Reliance Industries (RIL) promised India a wireless broadband revolution. India is expected to see the launch of 4G by 2012, but as expected, all such big projects get delayed. We expected to see the internet inflection point by 2014 (what is inflection point). India is confident of seeing an explosion in its internet … [Read more] about Mukesh Ambani’s Reliance Jio sets the date for India’s internet inflection point
According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only shrink. Indian and Chinese tablet makers (iBall, Karbonn, Lava) make up for 58.6% of the tablet market … [Read more] about Tablet shipments in India fell in 2014
An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million but who will be contributing to this spend - ecommerce players in India. Few highlights from the article ($1 = INR 62), Total … [Read more] about Ecommerce in India to spend half a billion dollars on advertising in 2015