Internet in India
In 2010, Mukesh Ambani’s Reliance Industries (RIL) promised India a wireless broadband revolution. India is expected to see the launch of 4G by 2012, but as expected, all such big projects get delayed. We expected to see the internet inflection point by 2014 (what is inflection point). India is confident of seeing an explosion in its internet … [Read more] about Mukesh Ambani’s Reliance Jio sets the date for India’s internet inflection point
According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only shrink. Indian and Chinese tablet makers (iBall, Karbonn, Lava) make up for 58.6% of the tablet market … [Read more] about Tablet shipments in India fell in 2014
An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million but who will be contributing to this spend - ecommerce players in India. Few highlights from the article ($1 = INR 62), Total … [Read more] about Ecommerce in India to spend half a billion dollars on advertising in 2015
The new magic number in the Indian internet world is "500 million" - the number of internet users we expect in India by 2018. In early 2015, we were at 300 million. India took 10 years to reach the first 200 million mark, In the next 3 years, India expects a 40% growth to hit the 500 million mark. Earlier too, India has seen a growth of over … [Read more] about By 2018 more than 50% of digital ad spend in India will go to mobile
With the daily life of working couples getting very hectic we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 Billion. The QSRs are growing at 20% per annum in India. Some interesting stats related from today's Economic Times (February 15, 2015), … [Read more] about India’s food market size – $14 billion