Highlights from this interesting presentation by Benedict Evans about what changes we could see with the increase of the number of smartphones around the world, Global Population (Dec 2016): 5.5 billion people over 14 years oldNumber of mobile phones (Dec 2016): 5 billionNumber of smartphones (Dec 2016): 2.5 billionSIM penetration is > 100% … [Read more] about Smartphones in 2016, moving from 2.5 billion to 5 billion
72% of total digital budgets will be for mobile advertising
According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report, The global ad business will see a slowdown to 3.6% spending growth in 2017 The global ad business growth was projected growth for 2016 was 5.7% U.S. ad sales will see 1.7% growth in 2017, compared to 6.9% growth in … [Read more] about 72% of total digital budgets will be for mobile advertising
Digital advertising spend in India to cross $1 billion in 2016: GroupM
Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled "This Year Next Year" for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report. India is one of the few large markets where all traditional … [Read more] about Digital advertising spend in India to cross $1 billion in 2016: GroupM
Happy Birthday Oneindia! We are 10 years young now!
Greynium / Oneindia.com completed 10 years of operations today (Jan 1, 2016). When we started the portal I had not thought about this milestone at all, we were so caught up firefighting many issues which a typical startup would face in its initial months. This journey would have not been possible without the efforts & support of our CEO Sriram … [Read more] about Happy Birthday Oneindia! We are 10 years young now!
India To Cross 400 Million Internet Users By Dec 2015
The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year, according to a report ‘Internet in India 2015’, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International, today. While Internet in India took more than a decade to move from 10 … [Read more] about India To Cross 400 Million Internet Users By Dec 2015