Internet in India
Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled "This Year Next Year" for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report. India is one of the few large markets where all traditional … [Read more] about Digital advertising spend in India to cross $1 billion in 2016: GroupM
Greynium / Oneindia.com completed 10 years of operations today (Jan 1, 2016). When we started the portal I had not thought about this milestone at all, we were so caught up firefighting many issues which a typical startup would face in its initial months. This journey would have not been possible without the efforts & support of our CEO Sriram … [Read more] about Happy Birthday Oneindia! We are 10 years young now!
The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year, according to a report ‘Internet in India 2015’, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International, today. While Internet in India took more than a decade to move from 10 … [Read more] about India To Cross 400 Million Internet Users By Dec 2015
Few basic stats of the internet space in India, 320 million internet user base (~25% internet penetration)Demography: 16- 25 years (37%), 26-35 years (38%), 36-45 (16%), Others (9%, which includes me!)Urban internet base 62%, rural internet base 38%Total mobile internet is over 250 million - 121 million 3G mobile users, 2G still bigger than 3G … [Read more] about PM Narendra Modi in Silicon Valley stresses the importance of Indian language content
By 2017 the internet will be the biggest advertising medium in 12 key markets, according to the report "Advertising Expenditure Forecasts - June 2015" from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of global ad spend by 2017. The good news is that internet ad spend would overtake traditional TV … [Read more] about Mobile’s global share of ad spend is expected to more than double by 2017