Internet in India
Pamphlet advertising has been one of the most popular ways to advertise in India. But is it really effective? I think it is money down the drain. Just yesterday early morning on the day of Ugadi I found many pamphlets in my mailbox. And all of them were the same - Google would have penalized it for 'duplicate content'. The advertiser in question … [Read more] about Is pamphlet advertising waste in India?
An interesting infographic from Intel talks about what happens in a minute on the internet, Every minute, 1,300 new mobile users are added Every minute, 47,000 apps are downloaded Every minute, 320 people join Twitter and 100K tweets are sent Every minute, there are 277,000 Facebook logins and 6 million page views Every minute, … [Read more] about Every minute, 1300 new mobile users are added: Intel
Google executive chairman Eric Schmidt's recent visit to Delhi got a lot of coverage for India's internet in the world press. Unfortunately they were not very positive noises. Few important points raised during the Google Big Tent event (a forum that brings together policymakers and Internet experts), India has very low internet penetration, … [Read more] about Home internet access penetration in India pathetically low
According to Nielsen's study on data plans of smartphones users in the world majority (42%) in India prefer to pay by the MB and only 15% opt for unlimited data plan. We have heard about the high usage of mobile internet in Japan. This graph clearly shows that - a whopping 92% use unlimited data plan. I would have expected Korea to have a higher … [Read more] about 15% of smartphone users in India go for unlimited data plan
Nielsen has analyzed how mobile users around the world pay for their mobile usage. With billions of mobile users around the world (of which about 800m from India alone!) research companies are busy analyzing many aspects of mobile users (data plans, number of mobile handsets, prepaid vs postpaid, smartphone vs feature phone). Users pay in … [Read more] about Prepaid mobile plan usage: 88% in India, 2% in Korea