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Internet in India

Sprite TV Ad reminds me of my hostel days in Mysore

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These days TV commercials are very entertaining. During my hostel days in Mysore, I recall watching ads which said "buy a toothpaste and get one matchbox free", the ad was serious about the offer but it was hilarious for us. That was the level of creativity during those days. Cool drink commercials (even though I don't consume any of those - not … [Read more] about Sprite TV Ad reminds me of my hostel days in Mysore

Will online only private fashion labels ecommerce succeed in India?

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Last Friday Mint carried an article "Private fashion labels flood the Net" (article no longer available on livemint.com). Ecommerce players in India have been continuously experimenting (or innovating) to crack the puzzle. For e.g. Myntra was into corporate sales are now  in retail, exclusively.in (which was for NRIs only) is now concentrating on … [Read more] about Will online only private fashion labels ecommerce succeed in India?

Mobile advertising spend in India: $35.4 million for 2011

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Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile. The article "Why Mobile Ads in Emerging Markets are the Future" (via mashable) throws … [Read more] about Mobile advertising spend in India: $35.4 million for 2011