• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

BG Mahesh | mahesh.com

Internet in India

  • Home
  • Indian-Languages
  • Karnataka.com
  • Links
  • Gallery
  • About Mahesh
  • Contact Me
  • Show Search
Hide Search

Poll: Only 17% show preference for ecom in English

April 4, 2012 by BG Mahesh 1 Comment

A particular VC has been asking me for a very long time, “Mahesh, what is your take on ecommerce in Indic? Will Indian internet users accept an Indian language ecommerce site?”. I have been giving him my views but I did not have any data to back.

Ecommerce in Indian Languages

I decided to conduct a poll and ask Oneindia’s Tamil users directly about their preference. About 11,000 responded to our query, the findings of which are as follows,

Most of the Tamilians are ready welcome e-commerce in Tamil. While 40% conveyed positive response towards the idea of bringing e-commerce in Tamil, only 17% showed their reliance in English.

There are many ways to analyze these findings – ONLY 40% will transact on a language ecom site, about 43% are not having a particular preference for English or language. That’s fine. The way I see it – good to see the language users making their presence felt, good to see they have an opinion, good to see they have a “wish list”.

Just today we read about Facebook adding Indic support to their mobile app, there must be a valid reason for a giant like Facebook to go the “mobile Indic” way.

Majority of the new internet users in India (between 2012 and 2015) are expected to more comfortable with their mother tongue than English. Time for all internet entrepreneurs to think the Indic way, ecom+Indic way, wait may be even the ecom+Indic+mobile way!

Related

Filed Under: Ecommerce, Indian Languages Tagged With: language ecom

Reader Interactions

Comments

  1. bala says

    April 5, 2012 at 7:09 am

    At http://www.chennaishopping.com, we do that.

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Connect

  • LinkedIn
  • Twitter

Top Posts

  • SMS 2.0 - what is it?
    SMS 2.0 - what is it?
  • About BG Mahesh
    About BG Mahesh
  • I hope India's 911 version - 108 survives
    I hope India's 911 version - 108 survives
  • Indian Language Digital Tools, Portals & Mobile Apps
    Indian Language Digital Tools, Portals & Mobile Apps
  • Can alternative medicine avoid Heart Bypass Surgery?
    Can alternative medicine avoid Heart Bypass Surgery?

Recent Posts

  • From Entropy to Negentropy: The Transformative Power of Open Finance- Part I
  • Brand recall of the WiFi logo in India is very strong
  • Fixing the Visa application process with Consent Managers
  • How India can solve the Challenges in Digital Advertising starting in 2023
  • Digital Media needs an Online Dispute Resolution system

Tags

3g acquisition android award bangalore books Broadband broadband penetration browsers comscore dailyhunt digital advertising in india digital india domain name election campaign election digital campaign elections facebook google hindi iamai imrb india online advertising indic fonts internet penetration kannada market size mobile advertising mobile apps mobile internet mobile marketing mobile penetration my column mysore nielsen Print Media sjce smartphones tier-2 tv advertising twitter ugc vijay next whatsapp yahoo

Copyright © 2025 · Mahesh.com

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT