These days the topic of fake news is being discussed a lot in India. Unfortunately, people are believing false news which resulted in the lynching in India (see this & this) … [Read more] about Is Whatsapp doing enough to curtail Fake News in India?
A recent study from Pew throws light on internet penetration and social media usage in developed and developing countries. As expected the growth of social media in developed countries has plateaued. The next wave of growth is going to be from emerging and developing countries. India becomes very important for all internet companies outside India … [Read more] about Internet penetration & smartphone ownership low, social media usage high in India
In continuation of my earlier post "False Narrative is more dangerous than Fake News", let us look into a topic which has been discussed at great length by many - fake news. As mentioned in the earlier article, fake news has been there for decades or even centuries. … [Read more] about Social Media has fueled the reach of Fake News
Fake News has been a challenge across the world. It has become so big that Fake News was Collins Dictionary's word for 2017. Most readers are unable to differentiate between real and fake news. … [Read more] about False Narrative is more dangerous than Fake News
According to IAMAI's report titled, "Digital Advertising in India 2017" consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017. … [Read more] about Digital Ad Spend to account for 20% of total ad spend in India 2018