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Twitter, Facebook, Google And General Elections 2019 of India

February 24, 2019 by BG Mahesh Leave a Comment

The last Presidential elections in the US (2016) were overshadowed by many controversies, one of the main ones being the Russians were able to influence many American voters on Facebook. Post the US elections, other countries too warned Facebook of meddling with their elections (Germany). One of the main issues during the US elections was that … [Read more] about Twitter, Facebook, Google And General Elections 2019 of India

Assembly elections in India not helping digital ad revenues

December 5, 2018 by BG Mahesh Leave a Comment

People wait with their identity cards to cast their votes for the Assembly elections, in Jabalpur, Madhya Pradesh, Wednesday, Nov 28, 2018.

Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana). Earlier I wrote general elections 2019 will be good for digital ad revenues in India. From what I saw these recently held state elections did not fetch any ad revenues for … [Read more] about Assembly elections in India not helping digital ad revenues

Elections in 2018-19 could give a boost to digital ad revenues in India

October 30, 2018 by BG Mahesh Leave a Comment

Flex banners front of Vidhana Soudha in Bengaluru

Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 - Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more … [Read more] about Elections in 2018-19 could give a boost to digital ad revenues in India

Is Podcasting gaining traction in India, finally?

October 15, 2018 by BG Mahesh Leave a Comment

Podcasting mic

It’s amazing how things move in a cyclic fashion. In the days of the Vedas, lessons were taught by word of mouth. Over the years, the spoken word was written down and we began to learn by reading. And now, with the advent of podcasts, we’ve gone back to learning by listening to people speak. Earlier podcasts made by geeks, for geeks. It has … [Read more] about Is Podcasting gaining traction in India, finally?

How to exploit the potential of Indian Languages in an Election Digital Campaign

October 10, 2018 by BG Mahesh Leave a Comment

Book to write

In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign. In an election, every vote matters. The basic assumptions most politicians / political parties make are, There is a … [Read more] about How to exploit the potential of Indian Languages in an Election Digital Campaign

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