The TV fraternity in India sees a huge opportunity in regional languages. They agree it is the future. While explicitly the names of the languages haven't been mentioned I am assuming the non-Hindi space in the language pie is mainly occupied by the four South Indian languages - Kannada, Malayalam, Tamil & Telugu. Other than these I think … [Read more] about TV in India recognizes regional language as the future
Has ‘project go online’ for Indian newspapers failed?
Afaq's article "Have Indian print publishers lost their way online?" is very interesting. The authors have analyzed this 'ever debated' topic in detail. Some highlights, Many Indian newspapers have gone online for over 10 years. In the last 10 years, online advertising has grown from virtually nothing to Rs 850 crore (source, GroupM) … [Read more] about Has ‘project go online’ for Indian newspapers failed?
Google fuels and advances the eulogy of IE6
While we hear a lot of noise about Microsoft Internet Explorer being evil, it still rules the browser market. Its share might be reducing but it still holds a comfortable majority. Even on Oneindia.in majority of users use Internet Explorer (over 50%) of which IE6 is the most popular version. Not good. Indian surfers are not caring much about … [Read more] about Google fuels and advances the eulogy of IE6
Majority will access the web from mobile by 2013
Gartner spells out various ways in its "Top Predictions for IT Organizations and Users, 2010 and Beyond." The boldest prediction is that "by 2013, mobile phones will overtake PCs as the most common web access device worldwide." Gartner believes that the number of smartphones or phones with web access will surpass 1.82 billion by '13, … [Read more] about Majority will access the web from mobile by 2013
Online ad spend does help offline sales
In my previous blog post titled CPC statistics are not a true reflection of performance, I had mentioned that online publishers are held a lot more accountable when it comes to "performance of ads" when compared to print and TV. Basically people ask online sites (publishers) - "Because of my advertisement on your site how many transactions can I … [Read more] about Online ad spend does help offline sales