According to Nielsen, the impact of the recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances. Media Outlet2008 (US$000s)2007 (US$000s)% … [Read more] about Indian Ad Market SNUBS recession, grows by 25% in 2008
Language Bookmarklets: Google gives a big push to Indian languages, yet again!
According to the official Google India Blog, We are happy to announce the launch of a new feature, Transliteration Bookmarklets, that will let you use transliteration on a website that does not support it currently. Transliteration Bookmarklets is a browser-based application that lets you type in your language in any text box on any website and … [Read more] about Language Bookmarklets: Google gives a big push to Indian languages, yet again!
Will Indian Politicians ignore the internet during the next elections?
The ink of election results is still wet. Yes, it is a bit too early to talk about how the internet/mobile would be used by our politicians in the "next elections". Currently every media house (print and TV) is a little busy blowing the "same tune" on their trumpet - We predicted the results correctly! Also every TV channel will now declare "We … [Read more] about Will Indian Politicians ignore the internet during the next elections?
Language display ads used during Indian Elections
The Indian 2009 general elections saw some amount of activity on the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and LK Advani. LK Advani spent the most on the net, more than his own party BJP. I was curiously waiting to see if anyone would … [Read more] about Language display ads used during Indian Elections
Mothers Day in India, Bollywood style
Happy Mothers Day to all Mothers. From Wiki, The modern Mother's Day holiday was created by Anna Jarvis as a day for each family to honor their mother,[1] and it's now celebrated on various days in many places around the world. In most countries the Mother's Day celebration is a recent holiday derived from the Mothering Sunday holiday in … [Read more] about Mothers Day in India, Bollywood style