Archive for the ‘mobile’ Category

Market share of Mobile Handsets in India

Saturday, June 26th, 2010

According to the article "Local Brands and Samsung grow at Nokia’s expense in India" the market share of mobile handsets in India is,

With latest Bollywood flops, SMS ads get creative

Friday, June 25th, 2010

The last few weeks we have witnessed two big flops in Bollywood - Kites & Raavan. Just yesterday I received a SMS,

Mobile handsets and status symbol

Thursday, June 3rd, 2010

During IPL3 we saw many TV ads of mobile handsets, all of them were not so well known to the Indian mobile users (Spice, Lava, Zen, Micromax).

Is the size of Mobile marketing really big in the US?

Monday, May 31st, 2010

According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group, Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa ...

Mobile Marketing size in India

Saturday, May 15th, 2010

Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,