According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only shrink.
30% of smartphones in India are phablets.
I will get to the actual topic of Murse (read: man-purse) a bit later. Let us go over the background of mobile, tablet usage in India.
The reducing cost of smartphones, tablets has been helping the internet trickle down to the masses, but we all wait to see the hockey stick effect in internet penetration in India. When most of the mobile users will “always” be on broadband (2G or 3G or wifi – whatever) we can see the landscape of consumption on internet changing drastically.
During June/July 2011 the government of India announced the launch of $35 tablet. It was supposed to have bee in the market by July itself but now it is expected to be launched on Oct 5, 2011. For some reason the entire project has been very confidential – there were no official press releases on the specifications of this tablet. Not sure why.