Rangoli: Low cost, alternate advertising

Odyssey Bookstore, Indiranagar, Bangalore

Odyssey Bookstore, Indiranagar, Bangalore

Bangalore recently got another bookshop, Odyssey, on 100 feet road Indiranagar. It was inaugurated on November 11, 2008 (shut in 2013).

Nothing special about a book shop being inaugurated (other than the fact that such a big one was being opened during the slowdown times).

They came up with a neat way of advertising door to door about this bookshop. They went the traditional way – they used Rangoli on every doorstep/driveway in our locality. I thought it was cool and appeared to be a lot more environment friendly than the zillion inserts you get these days in your Sunday newspapers.

Rangoli advertising

Rangoli advertising

And for those who are advertising online, please continue to do so 😉

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