Internet in India
Behavioural targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees "relevant" ads. On a job site ads related to jobs (resume preparation service, … [Read more] about Online Behavioral Advertising – will Indian portals self regulate?
American households are known to binge on technology toys at home. The young in India too love to have the latest & greatest technology toys, which is seen as an entertainment toy. Few highlights from the NielsenWire's report on Tech Trends in US households, Sales of 41" and bigger TVs on the rise. Specifically, HDTV sets have increased … [Read more] about U.S. Home Technology Trends: Nielsen
According to InMobi research, the breakup of phone operating system of the global mobile advertising market (for July 2010), Nokia has around 40 percent of the smartphone market with its Symbian operating software (now lead by BlackBerry & iPhone) 48 percent of all its display ad impressions were carried on Nokia phones (on InMobi … [Read more] about Nokia lost on smart phones, but a leader in mobile ads
My sixth column in “Vijaya Next” (Kannada) was about what sharing photos on the internet. Main points were, Contents of fake emails (lottery, bank password reset, job guaranteed for a fee) There is no free lunch, why would anyone from a royal family want to give you $250,000? Introduction to Phishing How to avoid being a victim of … [Read more] about Column: Phishing – Watch out for Fake emails
Most visitors to India from US are always amazed the SMS usage in India. I was always under the impression US doesn't use SMS to a great extent. Wrong! Today's comscore report shows SMS is the leading utility on a US mobile, Mobile Content Usage 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Mobile Subscribers … [Read more] about SMS still the leading utility amongst US mobile users