During IPL3 we saw many TV ads of mobile handsets, all of them were not so well known to the Indian mobile users (Spice, Lava, Zen, Micromax). The price of these phones are really attractive. I see a Blackberry type handset from Zen at Rs 3,999. Just recently one of the manufacturers of these low cost handsets told a private audience that … [Read more] about Mobile handsets and status symbol
Travel sites getting more popular in India
According to the latest press release from comScore "Visitation to Travel Sites in India Surges 50 Percent in Past Year", Top Travel Brands Witness Double and Triple-Digit Growth as Consumers Take to the Web in Search of Deals Traffic to the Travel category grew to more than 14 million visitors in April, an increase of 50 percent from the … [Read more] about Travel sites getting more popular in India
Is the size of Mobile marketing really big in the US?
According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group, Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa allot more than 50 per cent of their … [Read more] about Is the size of Mobile marketing really big in the US?
Small Towns in India: Food for thought
I recently read an interesting article in ET, "Small Towns, Big Appetite", every business in India is looking at Tier-2 and Tier-3 cities to expand their business. MNCs were just not able to stay away from India and now they cannot afford to stay away from small towns in India. Small towns like Kota, Shirdi, Allahabad & Kochi account for … [Read more] about Small Towns in India: Food for thought
Mobile Marketing size in India
Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud, Mainstream advertising in India: Rs 10,000 crore Online advertising: Rs 700 crore Mobile marketing: Rs 70 crore Of the 400+ million mobile users, 30% of have data enabled … [Read more] about Mobile Marketing size in India