It is recession time and you get to read many reports on how to increase your online ad revenues. Most of them have nothing new to say. The recent report from Nielsen Online is very interesting. Nielsen recommends a four-point plan featuring more creative online ad format options more concentrated content to fewer targeted audiences a … [Read more] about Few ideas on how to leverage online advertising
Leased line customers required to report WiFi usage to their ISPs
Today we received an email from Tata Communications (VSNL), our leased line provider. The govt has asked all their (ISPs in general) customers to get it in writing from their customers about the WiFi usage. The govt, especially under the new Home Minister Chidambaram has been taking some steps to counter terrorism. We basically need to inform … [Read more] about Leased line customers required to report WiFi usage to their ISPs
Obama’s plan on transparency put into practice on Twitter, citizens can see cash flow!
We can never imagine this happening in India :-( Rhode Island in US has started "reporting" their cash flow on a daily basis for their citizens to see on Twitter. Real-time cash-flow numbers for Monday, April 06: General Fund Receipts: $15,921,766 … General Fund Expenditures: $29,548,018 Rhode Island’s Office of the General Treasurer, which … [Read more] about Obama’s plan on transparency put into practice on Twitter, citizens can see cash flow!
US online Ad spend in 2009 to grow by 4.5% over 2008
According to adWeek/eMarketer the online Ad spend in US will grow to $24.5 billion in 2009. Earlier it was projected to reach $25.7 billion. Marketers spend more on Internet ads, while they spend less on advertising placed in other media, such as newspapers, radio and magazines. These spending shifts predate the recession, but the current economic … [Read more] about US online Ad spend in 2009 to grow by 4.5% over 2008
India to get 11-digit mobile numbers in 2010
In 2003, the Department of Telecom (DoT) in India had projected the ten-digit mobile numbers would be meet the needs for 30 long years. As of Feb 2009 India registered a user base of 375.74 million wireless subscribers (GSM, CDMA, WLL(F)). 10-digit numbers can cater to an additional 250 million users (approx a total of 626 million users - need … [Read more] about India to get 11-digit mobile numbers in 2010