EMRI (Emergency Management and Research Institute) has lately been in the news for the wrong reasons. Very few know what EMRI is about. I didn't until a few days ago. But the irony is I should have heard about EMRI earlier, you will get to know why soon. NRIs in the US know about the 911 emergency service (kids are told to call 911 if they're in … [Read more] about I hope India’s 911 version – 108 survives
Internet userbase in Rural India on the rise
It is encouraging to learn from a research carried out by IMRB/I-Cube that the userbase in Rural India is increasing. The report doesn't talk about how the rural India connects to the net but my guess is most of them in rural India access the internet using BSNL broadband. I recall reading a while ago about BSNL coming up with a special broadband … [Read more] about Internet userbase in Rural India on the rise
Gallery Update: Political banner typo
Bangalore roads are filled with banners from politicians and political parties. Most of them are for their birthdays and not sure why anybody cares about a politician's birthday. I received this image from a friend..pretty funny. And we are entrusting our faith in these politicians to run the country … [Read more] about Gallery Update: Political banner typo
2009: Internet advertising to grow in India
According to a report from GroupM, Advertisement in mediums like magazines and cinema will see a steep decline in 2009 In its recent outlook on India the GroupM study says that the overall size of Indian advertising industry is set to touch Rs 24,900 crore in 2009 compared to Rs 22,864 crore in 2008, thereby registering a growth of 8.9 per … [Read more] about 2009: Internet advertising to grow in India
Revisit banner placements for better branding
Interesting points from John R. Burbank, CEO, Nielsen Online about why the brand recall on the web is so poor. Why isn't there more memorable advertising on the Web? The answer is multifaceted, but the bottom line is simple: While the Web is working fine for search and direct response advertisers ("What's your credit score?"; "Rent from … [Read more] about Revisit banner placements for better branding