According to comscore's latest report on Email evolution in US (Nov 2010), The number of visitors to web-based email sites (gmail, hotmail, yahoo mail etc) declined 6 percent compared to the previous year Email engagement declined at an even greater rate (i.e. email was not their medium of communication) The number of users accessing email … [Read more] about Email usage: Web-based down, mobile up says comScore
Column: Ecommerce – save on group buying sites
My 14th column in “Vijay Next” newspaper (Kannada) was about Group Buying in India. Main points were, The year 2010 has seen very good e-commerce activity in India. We saw one of the leading e-commerce companies, Makemytrip.com, got listed in the US stock exchange successfully. Bulk buying is nothing new. In Bangalore, the rates in city … [Read more] about Column: Ecommerce – save on group buying sites
India Browser War: Firefox flat, Chrome gains
Many of you must have seen advertisements of Chrome in print (and few hoardings too). Is it paying off? The latest survey does show Chrome gaining ground on the great Indian browser war. Firefox has remained flat, where as IE has lost ground. Safari is popular on Mac systems, I don't see many on PCs using … [Read more] about India Browser War: Firefox flat, Chrome gains
Wish List 2011: Indian Online Publishers
An extract of my wish list from "Wish List 2011: Indian Online Publishers" I would like to see a lot more money being budgeted for online advertising by brands. Agencies can play a big role in making this happen. Compared to TV and print, the internet penetration is less in India but surely the brands are able to reach a different niche of … [Read more] about Wish List 2011: Indian Online Publishers
2011: Santa has gone, now back to work
Many have been on vacation on & off since Christmas 2010. Now that New Year has gone by, I'm back to work! Most major US companies in Bangalore have remained closed from Christmas to New Year. Many friends have been whining about going back to work tomorrow. We were not closed; we worked throughout (as usual). But I saw a good number of … [Read more] about 2011: Santa has gone, now back to work