Twitter, Facebook, Orkut are free to use, leveraging them for marketing purposes takes time, expertise and money. According to an article in Businessweek by B.L. Ochman says, Integrating these tools into a corporate marketing program requires skill, time, and money. The budget for an effective social media marketing campaign begins at $50,000 for … [Read more] about Social Media is free, but marketing isn’t
Finally ONE politician takes the internet seriously, rather VERY seriously!
No prizes for correct guesses - as we all know LK Advani, BJP's Prime Ministerial candidate has taken the internet "very" seriously. He is the most visible politician on the internet today. LKAdvani.in has been aggressively advertising on the internet. There were some reports which mentioned that he was advertising in Pakistan and US media … [Read more] about Finally ONE politician takes the internet seriously, rather VERY seriously!
Is India ready for hyperlocal on the net?
For starters let me try to explain and local and hyperlocal in very basic terms, Local portal is centered around a city (the portal can have info about multiple cities). Hyper local can be seen as information related to a particular locality in a city. According to an article on Hyperlocal is Happening, Forrester Research’s recent … [Read more] about Is India ready for hyperlocal on the net?
Where does the Govt get 3G or spectrum in general?
"What is 3G?" and "What does allocation of spectrum for telcos really mean?" are visited very often on my blog. I wrote them because I did not understand them well enough (may be even now!). Early in Jan, I received a feedback from a reader (Shuvam Sinha), Hi Mahesh, Very nice article on 3G. I am a research analyst in stock market. I want to … [Read more] about Where does the Govt get 3G or spectrum in general?
Hindi newspapers have the highest growth rate
According to "Hindi Dailies With Local News Rule The Roost" India has almost 1,000 Hindi Dailies with a circulation of 80 million copies India has 250 English Dailies with a circulation of 40 million copies Hindi newspapers enjoy the highest growth rate. Reasons: increase in literacy levels and penetration of newspapers into smaller … [Read more] about Hindi newspapers have the highest growth rate