Understanding Blogging in India

Mint is carrying a four-part series on blogging.  The first part was titled A decade on, Indian blogs remain mostly urban, niche,

  • Difficult to pin down how many active bloggers India has. Possibly 200-500k
  • Regional language blogging has arrived in India. This should help in increasing the number of bloggers in India
  • A blog with daily readership of 1500-2000 is considered good in India
  • Indians are finding it difficult to conceptualize, hence finding it hard to decide on what to write
  • Blogs in US are a lot more mature. They go to any extent to analyze any subject. In India very few sites analyze things deeply, if any, it is technical.


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