Nielsen’s report “Smart and Social: Android Phones in India” highlights the usage of smartphones in India. The two dominant operating systems on the mobile are Google’s Android and Apple’s iOS. For the past one year Android has grown well in India, the main reason being ‘affordable’ Android mobile phones (sub Rs 10,000 / $200) are available.
Internet companies in India usually complain about the low internet user base we have, or at least we would have wanted a faster growth in the user base. The internet user base in India estimate varies from 60 million to 100 million, depending on whom you ask. For a country with over 1 billion people, it is reasonably safe to say our online user base is small.