Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,
- Mainstream advertising in India: Rs 10,000 crore
- Online advertising: Rs 700 crore
- Mobile marketing: Rs 70 crore
- Of the 400+ million mobile users, 30% of have data enabled mobile users
- About 10% of the mobile user base actually use data services (mobile internet). So most of the mobile users are still not reachable
Update: By 2018 more than 50% of digital ad spend in India will go to mobile
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