Today most leading newspapers carried an advertisement about the fight over gas the two poor billionaire brothers are having for a long time. The media campaign cost has been estimated at approximately Rs 3 crore ($500,000).
This post is about the contents of the advertisement and nothing to do with the “actual fight over gas” between the two genetically related Reliance companies.
In the internet world we talk a lot about UGC, I think Anil Ambani has been wanting to know the pulse of the public – he wants to hear your comments. Novel idea, not sure how many have done this before. In a way is he taking on the Petroleum Ministry?
The footer of the ad reads,
Issued in the public and national interest on behalf of 8 million shareholders of Reliance Anil Dhirubhai Ambani Group, the largest shareholder family in the world. Please send your comments at FixGas@gmail.com, or SMS ‘GAS <space> your comments, to 55454.
Ideally the ad should have used a company email id (FixGas@relianceadagroup.com) and not a public domain email id (FixGas@gmail.com).
Anil Ambani’s group owns Zapakmail.com which was launched with a huge marketing budget. In fact Zapakmail could be one of the only mail services in the world which got a make over done by a fashion designer (Rohit Verma). If they were not comfortable using a corporate email id (no excuses for that) they should have at least promoted zapakmail. The gas would have given their mail service a huge lift.
On visiting relianceadagroup.com you don’t find any information about this advertisement and I don’t even know which group company one has to choose to learn more about this (as they have too many companies!)
There is only so much one can convey in a print ad. Wouldn’t it have been prudent for them to have published a URL which had all the information about this gas-feud? Something like relianceadagroup.com/fixgas ?
Anyway let us hope the brothers are free of all gas problems and they make up. It would be good for the country.