In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on the pollsters & election digital campaign providers in India. Understanding Elections Market Survey in India Market research gives more information on decision making and content planning. These market research companies select sample groups, probe them, ask unbiased questions […]
etc
Building a Political Digital Campaign team in India
India saw the usage of a digital campaign in elections for the first time during General Elections 2014. While to some extent digital marketing was seen before the 2014 elections, in a true sense it was only in 2014 we saw an organized effort in the digital space. There were 3 players in 2014 who […]
India’s dairy market size in 2017: $120 Billion
During our childhood days buying milk was not as easy as today. We had to exchange empty milk glass bottles with filled ones every morning. Possibly it was more environment-friendly than today’s plastic packets. Things have drastically changed in India for the good. There is abundant availability of milk and milk products. India is globally […]
How senior citizens should reject a LinkedIn invitation
My entire family has been connected to the internet from very early days (from the late 1990s). My mother was always more comfortable with technology than my father. During my days in the US, we use to communicate with family in India thru AOL Chat (remember that sound?). My father, who passed away at the age […]
FASTag – Electronic Toll Collection is convenient but needs improvements
To save money and time at toll booths in India, FASTag is the solution. But as a product, they need to improve a lot. And it isn’t that difficult to improve the shortcomings.