In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on the pollsters & election digital campaign providers in India.
India saw the usage of a digital campaign in elections for the first time during General Elections 2014. While to some extent digital marketing was seen before the 2014 elections, in a true sense it was only in 2014 we saw an organized effort in the digital space.
During our childhood days buying milk was not as easy as today. We had to exchange empty milk glass bottles with filled ones every morning. Possibly it was more environment-friendly than today’s plastic packets.
My entire family has been connected to the internet from very early days (from the late 1990s). My mother was always more comfortable with technology than my father. During my days in the US, we use to communicate with family in India thru AOL Chat (remember that sound?).
To save money and time at toll booths in India, FASTag is the solution. But as a product, they need to improve a lot. And it isn’t that difficult to improve the shortcomings.