Today’s Mint newspaper carried a very interesting report (Indicus Analytics) about the media consumption across India. The report talks about the three mediums – Newspaper, TV, Internet, Radio across various Socio Economic Classes (SEC categories) in India. Let us get to the basics of SEC. We read about it often but may not know the […]
Indian Languages
My Mobile Interview: Scope of Indian language in VAS
This was carried on MyMobile.co.in, “Telecom analysts are gung-ho about the role that VAS (value added service) can play in generating revenues. B.G. Mahesh, CEO, Oneindia.in, dreams of making his company a big player in the VAS arena” What is the scope of regional languages in development of mobile VAS in the Indian market? Only […]
TV viewership by the language in India
According to Pitch Madison Media Advertising Outlook 2011, the TV medium grew at rate of 24% [Pitch Magazine, Feb 2011]. The size of the ad pie in 2010 was Rs 23,646 crore, TV had the highest share of Rs 10,539 crore. With DTH growing in India, the reach of TV has been growing (wish internet […]
The neglected side of growth: Beyond English
I recently wrote on exchange4media about Indian languages on the internet. As a country, we’ve laid emphasis on English. As a diverse country, we have laid emphasis on religions. While English binds the country, what happens when you just step beyond it? A subject very close to my heart, I would like to throw emphasis […]
Indian languages on internet, the tipping point has arrived
Today’s Financial Express article “INDIAN LANGUAGES IN THE DIGITAL WORLD: Language No Barrier” talks about the Indian languages in various mediums – print, TV and internet mobile. Local languages dominate in both the print media and the audio-visual media (TV, movies, radio). Hollywood has found it lucrative to dub movies in local languages to grow […]