Last year Mint had carried an article about magazines in India planning on Indian language editions in order to increase their reach. Kind of late in publishing the summary of that article [Niche English magazines plan vernacular editions – no longer available on livemint.com] but better late than never, Magazines Hello!, Lonely Planet, Better Photography […]
Media
This category has all blog posts related to all forms of media - print, online, radio, TV.
The media landscape has been changing over the years, but the fundamentals remain the same. The revenue challenges each medium is facing has been different.
Print ad market growing in Tamil, will we see the same online?
Mint recently carried an article “Print action shifts to Tamil Nadu as advertising market grows”. Some important points about print advertising from the state of Tamil Nadu, Advertising market in Tamil Nadu is booming leading to the launch of new English and Tamil newspapers/magazines Maran family owned Tamil paper Dinakaran is in the process of […]
Only 2% of radio stations are dedicated to news
As kids, we grew up listening to just one radio station – All India Radio. The tone of every news bulletin, every jockey was the same – monotonous. It wasn’t even clear if the news item was good news or bad news. With the airwaves opening up in India we finally got many radio stations. […]
Interview: Will India see convergence of offline & online media?
Recently Audience Matters (link broken) carried an interview of mine which was related to Oneindia.in, languages, offline/online media in India. Publishing the copy of it on my blog,
Online ad revenue to surpass newspapers in U.S. by 2014
According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Television remains in first Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014 Newspaper sales are estimated to fall from $24.82 billion in 2009 […]
