Mint recently carried an article “Print action shifts to Tamil Nadu as advertising market grows”. Some important points about print advertising from the state of Tamil Nadu, Read more on Print ad market growing in Tamil, will we see the same online?…
This category has all blog posts related to all forms of media - print, online, radio, TV.
The media landscape has been changing over the years, but the fundamentals remain the same. The revenue challenges each medium is facing has been different.
Recently Audience Matters (link broken) carried an interview of mine which was related to Oneindia.in, languages, offline/online media in India.
Publishing the copy of it on my blog,
According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Read more on Online ad revenue to surpass newspapers in U.S. by 2014…
Afaq’s article “Have Indian print publishers lost their way online?” is very interesting. The authors have analyzed this ‘ever debated’ topic in detail. Some highlights, Read more on Has ‘project go online’ for Indian newspapers failed?…
These days every medium in the media world is trying to innovate to increase revenues. I came across three routes which I have summarized,
- Print going purely online is not all that new in the US. This article suggests that a newspaper going completely offline to online can reduce their staff strength to 20%. Needless to say the pure online revenues would not come anywhere close to the offline revenues (as of now)