Mint recently carried an article “Print action shifts to Tamil Nadu as advertising market grows”. Some important points about print advertising from the state of Tamil Nadu,
Media
This category has all blog posts related to all forms of media - print, online, radio, TV.
The media landscape has been changing over the years, but the fundamentals remain the same. The revenue challenges each medium is facing has been different.
Only 2% of radio stations are dedicated to news
As kids, we grew up listening to just one radio station – All India Radio. The tone of every news bulletin, every jockey was the same – monotonous. It wasn’t even clear if the news item was good news or bad news.
Interview: Will India see convergence of offline & online media?
Recently Audience Matters (link broken) carried an interview of mine which was related to Oneindia.in, languages, offline/online media in India. Publishing the copy of it on my blog,
Online ad revenue to surpass newspapers in U.S. by 2014
According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,
Has ‘project go online’ for Indian newspapers failed?
Afaq’s article “Have Indian print publishers lost their way online?” is very interesting. The authors have analyzed this ‘ever debated’ topic in detail. Some highlights,
