According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Television remains in first Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014 Newspaper sales are estimated to fall from $24.82 billion in 2009 […]
Media
This category has all blog posts related to all forms of media - print, online, radio, TV.
The media landscape has been changing over the years, but the fundamentals remain the same. The revenue challenges each medium is facing has been different.
Has ‘project go online’ for Indian newspapers failed?
Afaq’s article “Have Indian print publishers lost their way online?” is very interesting. The authors have analyzed this ‘ever debated’ topic in detail. Some highlights, Many Indian newspapers have gone online for over 10 years. In the last 10 years, online advertising has grown from virtually nothing to Rs 850 crore (source, GroupM) The share […]
Print goes online, online goes pay, online almost goes print – confused?
These days every medium in the media world is trying to innovate to increase revenues. I came across three routes which I have summarized, Print going purely online is not all that new in the US. This article suggests that a newspaper going completely offline to online can reduce their staff strength to 20%. Needless […]
NY Mayor wants to save New York’s media industry
New York is also referred to as the media capital of the world. Media companies in NY area are having trouble (like anywhere else) but the good news for them is – their billionaire Mayor wants to do something about it. Mayor Michael Bloomberg wants to save New York’s media industry. He announced plans for […]
‘Blame Google’ campaign in Print community hits Indian shores
Has print community started blaming Google for their fall?