Publishers like Associated Press are asking for a revenue share from Google, bloggers and aggregators. But then Google, bloggers could also come back and ask the publisher to share revenue from the traffic generated by them (Google). There is no end to this sharing business. If a publisher doesn’t want Google to benefit from their […]
Media
This category has all blog posts related to all forms of media - print, online, radio, TV.
The media landscape has been changing over the years, but the fundamentals remain the same. The revenue challenges each medium is facing has been different.
Can techies save newspapers from shutting down?
These days you read a lot about US newspapers considering to shutdown or “reinvent” themselves. Can techies save newspapers?
Hindi newspapers have the highest growth rate
According to “Hindi Dailies With Local News Rule The Roost” India has almost 1,000 Hindi Dailies with a circulation of 80 million copies India has 250 English Dailies with a circulation of 40 million copies Hindi newspapers enjoy the highest growth rate. Reasons: increase in literacy levels and penetration of newspapers into smaller markets Stock […]
Radio Obama fever hits Indian politicians
Recently I wrote about Indian politicians using the power of the internet in India. The Obama campaign fever surely has been a huge success even amongst the Indian politicians. Obama campaigned impressively on every medium available. I recommend you read this blog post which talks about how Obama used the net to plan his presidency […]
Will Print ads in India become unaffordable?
If you want to advertise in English print media, the most sought-after brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days don’t bother to read the main section 🙁 but then going to a circus may be more fun than reading about what is happening […]