This category has all blog posts related to all forms of media - print, online, radio, TV.
The media landscape has been changing over the years, but the fundamentals remain the same. The revenue challenges each medium is facing has been different.
Recently I wrote about Indian politicians using the power of the internet in India. The Obama campaign fever surely has been a huge success even amongst the Indian politicians. Obama campaigned impressively on every medium available.
If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don’t bother to read the main section 🙁 but then going to a circus may be more fun than reading about what is happening in the parliament.
Portals globally are losing money on CPC deals
Bangalore finally gets a cool Business newspaper