India has enormous appetite for consuming mobile data services on the go

According to a report from Nokia Siemens Network mobile internet traffic has grown by 50% in the first half of 2012. Other important points from the report are,

  • 54% increase in mobile data traffic in India between December 2011 and June 2012.
  • Data traffic generated by 3G services has increased by 78% while that of 2G services has increased by 47%
  • 2G users across the country are consuming three-quarters of the total mobile data traffic, on average, 3G users consume four times more data than 2G users.
  • India’s mobile data consumption to double by June 2013.
  • India has enormous appetite for consuming data services on the go.
  • By the end of June 2012 3G has outpaced 2G in terms of data traffic growth.
  • 2G will continue to play a pivotal role in providing basic mobile internet in India.
  • The recent tariff reductions in 3G services have resulted in doubling 3G data traffic month on month.
  • Web browsing contributes 81% of 2G data traffic while downloading videos constitutes 17%.

Growing influence of mobiles and tablets in US

Another report in the US says tablet owners mostly use their devices at home (over 72 percent), while smartphone users mostly use their devices “on the go” (over 68 percent). The most popular on-the-go location is the car.

25% of mobile web users browse ONLY on their phones, never on laptops, tablets, desktop. 50% of mobile users abandon a page if it doesn’t load in 10 seconds. I believe in India mobile browsing is still very slow (on GPRS).

While a good number of mobile users notice and click on the mobile ads I have always found the mobile monetization to be low. Guess it is early days for mobile monetization.

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