• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

BG Mahesh | mahesh.com

Internet in India

  • Home
  • About Mahesh
  • Gallery
  • Links
  • Karnataka.com
  • Contact Me
  • Show Search
Hide Search

Is the size of Mobile marketing really big in the US?

BG Mahesh · May 31, 2010 · Leave a Comment

According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group,

Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa allot more than 50 per cent of their total interactive budgets to mobile…More

I guess in terms of percentage mobile marketing in US could be small but in absolute dollar terms it must be pretty impressive. IDC predicts mobile advertising will grow nearly 10-fold in the next 10 years, to $1.8 billion from $220 million this year. That’s strong growth, but starting from such a small base, the total in five years will still account for only a small fraction of digital advertising.

He feels mobile marketing may not be a big success in small towns. I guess we need to wait and see how mobile marketing will pan out in Tier-2 cities of India.

Related

Filed Under: Mobile Tagged With: mobile marketing

Reader Interactions

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Connect

  • Facebook
  • LinkedIn
  • Twitter

Top Posts

  • Digital India: A list of popular government websites in India
    Digital India: A list of popular government websites in India
  • Paying traffic violation fine thru internet in Bangalore
    Paying traffic violation fine thru internet in Bangalore
  • Is Podcasting gaining traction in India, finally?
    Is Podcasting gaining traction in India, finally?
  • About BG Mahesh
    About BG Mahesh
  • IPTV in India
    IPTV in India

Recent Posts

  • Assembly elections in India not helping digital ad revenues
  • Elections in 2018-19 could give a boost to digital ad revenues in India
  • Is Podcasting gaining traction in India, finally?
  • How to exploit the potential of Indian Languages in an Election Digital Campaign
  • How to Get Facts & Figures For An Election Digital Campaign

Categories

  • Government
  • Internet Portals
  • Mobile
  • Online Advertising
  • Internet
  • Media
  • Social Media
  • Broadband
  • Indian Languages
  • etc

Tags

3g acquisition android apple bangalore bing Broadband broadband penetration browsers comscore dailyhunt digital india domain name Ecommerce election campaign election digital campaign elections facebook google iamai imrb india online advertising indic fonts internet penetration iphone kannada market size mobile advertising mobile internet mobile marketing mobile penetration my column mysore nielsen orkut Print Media sjce smartphones statistics tier-2 tv advertising twitter ugc vijay next yahoo

Copyright © 2019 · Mahesh.com

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy