Mobile ad revenue is expected to surpass desktop ad revenue. However the measurement guidelines for mobile ads were not finalized till now
Mobile
15% of smartphone users in India go for unlimited data plan
Nielsen has analyzed the data plans of smartphone users around the world. In India most of them prefer to pay per MB of usage, in Japan most want unlimited data.
Prepaid mobile plan usage: 88% in India, 2% in Korea
Prepaid and postpaid are the two methods of using a mobile phone. In India prepaid is the favorite way to pay for your mobile phone.
89% of mobile users in India carry just one handset
Even though the mobile penetration is high in India it is surprising to see an overwhelming majority of users carry just one mobile handset in India.
Smartphones to double, 3G usage will surpass 2G in India in 2013
With the falling prices of smartphones the penetration of it is expected to double in India in 2013. The youth is pushing the mobile internet usage in India.