• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

BG Mahesh | mahesh.com

Internet in India

  • Home
  • Indian-Languages
  • Karnataka.com
  • Links
  • Gallery
  • About Mahesh
  • Contact Me
  • Show Search
Hide Search

Book Review: The Curious Digital Marketer by afaqs!

BG Mahesh · July 6, 2012 · 1 Comment

Since June I had received a couple of mailers promoting the book “The Curious Digital Marketer”.  We in India are usually accustomed to buying internet related books published by foreign authors. So it did generate enough curiosity in me to buy the book. The summary of the book was on http://campus.afaqs.com/book_details.html (a bit surprised about the non-seo URL, aren’t they planning on publishing more books?),

The Curious Digital Marketer is a hand book that aims to unearth real and genuine questions related to Digital Media planning and buying, Search Engine Marketing, Facebook Marketing and Mobile Marketing and gets them answered by the leading experts of the trade. It is a compilation of more than 101 frequently asked questions, which advertisers/marketers ask digital media planners while they plan, buy and execute digital media (display advertising, search marketing and social ads) campaigns for them on a day to day basis.

The Curious Digital Marketer has been authored by 18 leading digital marketing practitioners, who have themselves planned and bought digital media inventory for their clients. Media planners (approx. 5 years of experience) from more than a dozen digital agencies like Maxus, Mindshare, Zed Digital, LMG, Pinstorm, Interactive Avenues, Communicate 2, and Media2Win are co-authors of this book.

It was good to see they had a Kindle version. My thoughts about the book,

  • They clearly understood what major topics were important –  Digital Media planning and buying, Search Advertising, Facebook Advertising and Mobile Advertising. Clearly Twitter advertising is non-existent in India as of today.
  • The most common and important questions have been answered in each of these categories. Answers are right sized, not very short or long.
  • Tables, infographics are of high quality.
  • Book ideal for anyone starting out a career in digital space. Those who have a lot of experience too can surely browse through it, no harm in learning few things here and there (usually those with many years of experience think they know everything but they don’t)
  • The content you find in the book can be found else where on the net but then it is scattered all over the place. Good to have all useful information in ‘one place’.
  • Book is not expensive: Rs 350 but discounted on flipkart.
  • I could be wrong but I did not find any email id mentioned to give feedback. Always good to get constructive feedback.

So why did the book answer only 101 questions? Because the book is about the “basics” – the first course taught in most western universities have a course code of 101.

The other book I have been regularly buying every year is “The Marketing Whitebook”  published by BusinessWorld. This book gives a good view on various advertising mediums – print, outdoor, TV, radio, internet. Strangely the information page of 2012-13 edition doesn’t have a “buy” button.

Related

Filed Under: etc Tagged With: afaqs, books

Reader Interactions

Comments

  1. Digital marketing Agency says

    March 7, 2014 at 4:42 pm

    Excellent post! it is useful and informative content. the future will have it’s eyes on every marketing channel and create strategies that are fully integrated and leverage the strengths of all of these channels. It’s important to
    have a well thought-out plan before you undertake any kind of marketing initiative. i liek post.

    Digital marketing service

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Connect

  • Facebook
  • LinkedIn
  • Twitter

Top Posts

  • Digital India: A list of popular government websites in India
    Digital India: A list of popular government websites in India
  • False Narrative is more dangerous than Fake News
    False Narrative is more dangerous than Fake News
  • About BG Mahesh
    About BG Mahesh
  • India's dairy market size in 2017: $120 Billion
    India's dairy market size in 2017: $120 Billion
  • Column: You are completely literate only if you use the internet
    Column: You are completely literate only if you use the internet

Recent Posts

  • A Self Regulatory Organization Needed For Digital Media in India
  • 1995-2020: 25 years of internet in India
  • Self Reliant India, Atma Nirbhar Bharat in innovation & digital space
  • Personal Finance Management & Robo Advisory apps need of the hour
  • Which Businesses will continue to be down post CoVID-19 lockdown

Categories

  • Government
  • Internet Portals
  • Mobile
  • Online Advertising
  • Internet
  • Media
  • Social Media
  • Broadband
  • Indian Languages
  • etc

Tags

3g acquisition android bangalore Broadband broadband penetration browsers comscore dailyhunt digital india domain name Ecommerce election campaign election digital campaign elections facebook google hindi iamai imrb india online advertising indic fonts internet penetration iphone kannada market size mobile advertising mobile apps mobile internet mobile marketing mobile penetration my column mysore nielsen oneindia orkut Print Media sjce smartphones tier-2 twitter ugc vijay next whatsapp yahoo

Copyright © 2021 · Mahesh.com

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT