Books recommended during Nasscom Product Conclave 2011

Returning to work after 2 days of hectic Nasscom Product Conclave 2011 held in Bangalore. This was the 3rd edition and it has been getting better by the year. There is so much to learn from speakers, delegates in these conferences. You get to hear about companies, products, books which is out there on Google but you would have never bumped into them.

I am compiling the list of books that were mentioned during the conference.

Vinod Khosla mentioned about few good books he could recommend. My colleague Sriram Hebbar sent him an email the same evening and his office promptly sent the list,

  1. Made to Stick
  2. How We Decide
  3. Predictably Irrational
  4. On Being Certain
  5. Invisible Gorilla
  6. Nudge
  7. Fascinate
  8. Don’t Believe Everything you Think
  9. Purple Cow
  10. Switch
  11. Crowdsourcing
  12. Cognitive Surplus
  13. Wikinomics
  14. The Power of Unreasonable People
  15. How Pleasure Works
  16. Predictioneers Game
  17. Expert Political Judgment

Books recommended by Navin Jain (mentioned in comments of this post),

  1. Brain Rules
  2. Incognito
  3. Brain That Changes Itself

Books mentioned during sessions,

  1. The Naked Conversations – co-author Shel Israel was one of the speakers.
  2. How to Put Your Point in 30 Seconds or Less
  3. The Lean Startup
  4. On Being Certain

If any of the delegates heard of any more good books please do send it to me, I would love to add them to this list.


  1. Links for the same would be awesome!

  2. This is a great list 🙂 thanks for putting them here.

  3. brain rules, incognito, brain that changes itself recommended by Naveen Jain


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