According to the latest report from eMarketer Mobile Ad spend in the US has gone up by 80% in 2010.
Mobile
Nokia lost on smart phones, but a leader in mobile ads
According to InMobi research, the breakup of phone operating system of the global mobile advertising market (for July 2010), Nokia has around 40 percent of the smartphone market with its Symbian operating software (now lead by BlackBerry & iPhone) 48 percent of all its display ad impressions were carried on Nokia phones (on InMobi network) […]
SMS still the leading utility amongst US mobile users
Most visitors to India from US are always amazed the SMS usage in India. I was always under the impression US doesn’t use SMS to a great extent. Wrong! Today’s comscore report shows SMS is the leading utility on a US mobile, Mobile Content Usage 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. […]
Market share of Mobile Handsets in India
According to the article “Local Brands and Samsung grow at Nokia’s expense in India” the market share of mobile handsets in India is, Indian brands (Micromax, Spice, Karbonn, Lava, Lemon, Max) gained a cumulative 10 percentage points of market share in the very competitive Indian market. All mobile handset providers are talking about dual-SIM, QWERTY […]
With latest Bollywood flops, SMS ads get creative
The last few weeks we have witnessed two big flops in Bollywood – Kites & Raavan. Just yesterday I received a SMS, Tired of flop films? Watch live theater instead! Showing this weekend: Peter Pan, Bust, Hypnosis, Quarterly Report & more. Goto Cinema n Events > IndianStage.in Very cool. Without naming the 2 movies they […]